Typography Tuesday: Measuring Type

Ever wondered how economical your favorite typeface might be?
Me neither.

But these guys have, and they’ve created the Measuring Type project. The picture to the left shows how much ink was used to write the same word at the same point size in the different font styles.

While I’ve never thought about it before, I admit I was pleased to discover my favorite everyday font – Garamond – used the least ink.

What’s your favorite everyday font?

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